Michelle Senderhauf

Ford Focus Rally – Community Management

Community Manager and On Site Challenge Manager for Focus Rally: America

Focus Rally: America was an online interactive reality show created by Ford Motor Company, the producers of The Amazing Race and Undercurrent. Teams drove across the United States in Ford Focus vehicles, competing against each other in a variety of physical and intellectual challenges.

Dog Tale Media’s main responsibilities for the campaign were online community management at FocusRally.com, Twitter and Facebook; and live event challenge management at multiple locations across the United States. Dog Tale Media also handled support mail and acted as a liaison between the technical team and users and contestants.

Michelle Senderhauf

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